Designer of things for humans.
Will Wetherilt is a seasoned design leader with over a decade of experience crafting retail, service, and environmental experiences for some of the world’s most recognizable brands.
Point of view
I work with brands to reimagine how they show up in the world—through spaces, services, and stories that resonate.
My role blends creative direction and design strategy: I ask careful questions, connect dots across disciplines, and guide teams toward bold, human-centered solutions.
I focus on building experiences that are not only memorable, but meaningful—anchored in brand purpose and designed for real people.
Every engagement is a partnership, grounded in listening, curiosity, and a shared commitment to clarity and intention.
My goal is to create work that not only moves business forward, but leaves a lasting, human impact.
Services
Environmental Design
Creative Direction
Strategic Consulting
Service Design
Experience Design
Creative Strategy
Whether you’re interested in working together, or just want to connect, please reach out!
I’d love to chat over a cup of coffee - IRL or otherwise.
will.weth@gmail.com